Face-to-Face VS Online Negotiation: Which Is Better in 2023?
In 2023, the way businesses negotiate is quickly evolving. Many modern organizations are moving towards technology-based means of communication. However, face-to-face communication is still advantageous in certain situations. To negotiate successfully today, you must understand both types and determine whether online negotiation or face-to-face communication works best for your team.
What are online negotiations?
An online negotiation allows for effective and quick collaboration through virtual means. Online negotiations provide unrivalled convenience.
Online communication methods include:
- IM (instant messaging)
- Telephone calls
- Videoconferences
What is face-to-face negotiation?
Pre-internet, negotiations entailed meeting in person and shipping documents back and forth. Face-to-face communication, despite its obstacles, remains a commonly used negotiation method.
Success in 2023 calls for virtual negotiation
Moving the bargaining process online enables businesses to finish the process much faster than conventional negotiation, which might take months to reach an agreement. Modern organizations can use negotiation software tools to execute agreements at a rate that facilitates growth.
How to negotiate virtually in 2023
Misunderstandings are common in a virtual environment. You must be able to avoid misconceptions, handle difficulties, and try to create a beneficial relationship by following a few virtual negotiation strategies.
Here are some tips for successfully negotiating virtually:
Deliver easily digestible pieces of information
Since there is so much competition for your customer’s attention, it is critical to present information swiftly and concisely. Make your presentation easy to read so the counter-party can fully understand your proposal.
Be proactive in nonverbal communication
While online communication makes it more difficult to portray nonverbal cues, they are nonetheless crucial. Monitor your facial reactions with your camera and keep virtual eye contact.

Be an active listener
In the digital era, active listening strategies such as repeating client points or questions before answering and asking questions is critical. Active listening allows you to engage with your consumer and reinforces your stance.
The pros of online negotiation
There are various pros and cons of online negotiation, some of the advantages include:
Redlining virtually
Negotiation software allows all stakeholders to access the same document and make changes that are tracked in real-time.
Collaboration tools
Tools for negotiation promote active participation. Each participant may view other stakeholders’ activities and comments using these capabilities.
Version history
Online negotiation platforms provide edit, comment, and approval history. This helps you understand your contract procedure, ensuring productive negotiations.
The cons of online negotiation
The main challenges of negotiating online include:
There’s no casual contact
Difficulties and challenges are frequently resolved during informal chats at the office when people are less pressured and stressed.
The talking head deception
You hardly notice body language in virtual meetings since your video conferencing partner appears as a talking head or torso.
Technical and security issues
It is not uncommon to lose a conference participant or experience technical difficulties with the microphone or webcam.
How to negotiate face-to-face in 2023?
There are a few things to consider before commencing your in-person negotiation session. Taking the time to think and prepare for the meeting helps you reach a mutually beneficial agreement.
Here are some pointers for face-to-face negotiations:
Prepare yourself
Being prepared for negotiation is important to ensure a productive meeting. It’s easier to negotiate when you understand your and the other side’s goals.
Maintain a conversational tone
Negotiations are about both parties feeling good about the agreement they struck. Remember that you are holding a talk to obtain an agreement among all parties concerned.
The pros of face-to-face negotiation
Even though physical negotiation is considered outdated, there are some benefits to negotiating in person:
Increased trust
Negotiators can more capably form first impressions and make assessments of counterparts based on overall appearance, facial expressions, tone of voice, and other personality and communication traits.

Less conflict
With face-to-face communication, you have more interactive communication that allows for immediate feedback and discussion with nonverbal context, resulting in less conflict and misunderstandings.
The cons of face-to-face negotiation
Face-to-face talks also provide certain difficulties for negotiators:
Choosing a time to meet
Schedule conflicts often make face-to-face communication challenging when a large business has to meet with all branches.
The cost of holding a meeting
In a large corporation with several branches, the expense of hosting a conference might be extremely high. To mediate a face-to-face meeting, each attendant would have to spend money on airfare to attend the meeting.
Inefficient in large meetings
Collaboration is much more difficult when there are many people present at a face-to-face meeting.
Combined negotiation strategy
Negotiators are debating the pros and cons of negotiating virtually and face-to-face meetings. But what happens when some team members are seated together while others are not?
When you should negotiate virtually
Some negotiators offer their expertise as subject experts. The lead negotiator can manage a productive meeting by organizing the discussion around well-chosen topics and dealing with complicated issues.
When to negotiate face-to-face
- In certain circumstances, face-to-face talks provide better results. These include:
- You’ve never met the counter-party in person
- The connection is poor
- A party doesn’t have access to technology
- Your counterpart’s team is small and consists of four or fewer people.
The benefits of using a contract negotiation tool in 2023
Traditional negotiating has proven ineffective in today’s fast-paced commercial world. Digital negotiation tools improve team collaboration and contract negotiation by facilitating enhanced oversight and communication. If your organization wants to streamline its negotiation strategy, it’s crucial to implement a contract lifecycle management platform to automate and optimize the process.