AdTech Contracts: Common Pitfalls and Advantages when Negotiating Between a Publisher and a SSP
The revenue for many tech companies (including Google and Meta) depends on advertising. In fact, the total spending on advertising is expected to reach $630 billion by 2024, when in 2021 it was $438 billion.
This webinar will introduce you to the Adtech industry and discuss:
• The difference between a Publisher, SSP, DSP, and DMP
• Using the IAB terms vs. using a Terms and Conditions
• What terms to look out for and what terms are favorable for a company (Publisher) who is selling their ad inventory to an SSP.
We look forward to having you join us in this intriguing discussion.